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90-Day GEO + SEO Growth Playbook for AI Search Traffic
This playbook is designed for teams that need a repeatable growth engine, not one-time optimizations. The goal is to improve crawlability, citations, rankings, and conversion in one operating rhythm.
Phase 1 (Weeks 1-2): Technical Baseline
- Fix robots, sitemap, canonical, and header blockers.
- Validate key pages return stable HTTP 200.
- Publish llms.txt and llms-full.txt.
Phase 2 (Weeks 3-6): Content + Structure
- Ship metadata and schema coverage across money pages.
- Publish GEO+SEO topic clusters with Q&A and source-backed claims.
- Add authority signals (author, date, references).
Phase 3 (Weeks 7-10): Distribution
- Distribute resources through communities and partner channels.
- Repurpose long-form pages into short social formats.
- Strengthen internal links across all high-intent pages.
Phase 4 (Weeks 11-13): Scale
- Rerun audits and compare score deltas.
- Double down on clusters showing traction.
- Prepare next 90-day expansion list.
Run this playbook with GEOScore to get business-readable priorities and implementation-ready execution docs.