Growth / SEO
Own canonical page priority and topical coverage map.
Back to Resources · Run GEO Audit · Open llms.txt
llms.txt Governance Playbook
Most teams publish llms.txt once and forget it. That creates narrative drift: AI engines keep seeing stale pages, outdated positioning, or weak source routing.
Ownership Model
Content / Editorial
Own source quality, freshness, and fact-level references.
Frontend / Platform
Own deployment, integrity checks, and crawl availability.
Product Marketing
Own narrative consistency for offer, ICP, and proof points.
When to Update llms Files
- New product launch or major pricing/positioning change.
- New pillar content or high-intent landing page published.
- Merged/removed pages that affect canonical routes.
- Quarterly audit reveals citation quality drift.
Release Checklist
- Confirm core page list still maps to highest commercial intent.
- Validate all URLs in llms files return 200 and canonical correctly.
- Check consistency with sitemap and internal hub links.
- Publish and log update note (what changed and why).
- Re-scan in 7 days and review citation-quality deltas.
Anti-Patterns
- Overly long random URL lists without prioritization.
- No distinction between canonical pages and secondary references.
- No update owner, so files silently decay.